design
We're in the same business—we care about communicating effectively, efficiently, and with innovation.
Wouldn't it be satisfying to have a go-to resource that gets it? Someone who can get their head into how your company or organization works and how your customers think and react? Someone who cares about what we're communicating and how best to go about the opportunity?
"What is our goal here," not "how many pages in this brochure?" Effective communication, not just pretty pictures.
I have held art and creative director positions in agencies and companies for over 20 years. I've managed communications projects for multimillion- and billion-dollar corporations as well as smaller associations and startups. During my time "inside," I found it extremely difficult to find freelancers and contract workers who were consistently on their game, available, realistically priced, and reasonable. My business plan revolves around all these qualities. It's what sets me apart, time after time.
Please take some time to browse my work and read my resume (below or download here). Let's talk about what you have going on and how I may be able to assist.
resume
November 2013–Present
World Wildlife Fund (WWF)
[art director]
Art direction and design for the organization’s awareness, internal communications, and fund raising efforts. Responsible for the creation and design of ongoing outreach programs, both print and on-line, as well as public service announcement campaigns and the organization's annual report.
December 2008–November 2013
Wayne Pederson Design, Inc. (WPDi)
[principal]
Design and creative direction for marketing communications and public relations. Extensive experience working with agencies and design firms to bring added value to communications projects ranging from branding overhaul and Web site design to product sheets and educational programs. Clients included Porter Novelli, The National Education Association, Griffin & Company, Inc., College Consortium for International Studies, World Wildlife Fund, and the Council of Landscape Architectural Registration Boards.
September 1997–December 2008
Griffin & Company, Inc.
[creative director]
Responsible for all creative development and supervision of client projects for the marketing communications agency as well as agency promotion and new business presentations. Clients included national and international manufacturers such as Broan-NuTone, LLC, Velux-America, LP Building Products and Mitsubishi Electric Advanced Products Division.
September 1988–September 1997
WPDi
[principal]
Design direction, consultation and implementation of design programs for advertising and public relations agencies, associations, and corporations. Clients included Porter/Novelli, Ogilvy PR, the National Governors’ Association, and the National Council of Architectural Registration Boards.
February 1986–September 1988
Porter/Novelli
[senior art director]
Responsible for project design/management, including budgeting, concept generation and presentation. Duties also included design of the company’s worldwide identity system as well as a majority of its corporate materials related to new business. Clients included the American Lung Association, World Health Organization, The Society for Human Resource Management, and the National Institutes for Health.
education
BFA. Pratt Institute, New York
[communications design]
awards/honors
[gold medals]
The Art Directors Club (New York)
Art Directors Club of Los Angeles
[silver medal]
Art Directors Club of Metropolitan Washington (ADCMW)
[certificates of design excellence/work published]
ADCMW annuals
American Institute of Graphic Arts (AIGA) design annuals
AIGA/50 Annual (Washington, DC chapter)
Art Direction Magazine
Art Directors Club (New York)
Communication Arts Magazine
Graphis Design Annual (Switzerland)
ID Magazine, Designers’ Choice
International Association of Business Communicators (IABC)
Mead Annual Report Show
Michigan and National Addy Awards (AAF)
Print Magazine Regional Design Annuals
Print Magazine Report on Annual Reports
Public Relations Society of America (PRSA)
Type Directors Club (NY)
Wayne Pederson
wayne@pedersondesign.com
703 898 6799